Brandglow branding agency

As a branding agency, we mainly implement projects related to brand identity. From brand analysis, workshops, creation of visual communication strategies to visual identity with implementation in brand communication channels. We specialize in graphic design and implementation projects for digital (Internet) and traditional (print) channels.

We do not undertake activities that would require us to implement characteristic of 360 agencies, social media agencies, SEO agencies or typical production companies.

First of all, we are interested in the goal you want to achieve as a result of the project we do.

Therefore, at the outset, we need a fairly general description of what you would like to realize with us. If this is not clearly defined, we will be happy to consult and advise on the scope, so that the project will ultimately meet your expectations.

Once specified, we will return with a quotation with the assumed next steps envisioned by us in the project. Each element has a clearly defined implementation time on our side and cost.

We strive to provide an offer within 12 hours of determining the scope of our activities.

We always determine the cost of corporate identity on the basis of the scope, established as a result of a conversation or a pre-submitted project description (or brief).

Visual identity is a set of tools that we always build for specific preferences. Every brand has different needs and communicates with its customers in different ways.

Therefore, to determine the cost of visual identity, we need information about the planned brand image activities.

We approach each project with complete seriousness and professionalism, so we leave nothing to chance.

Our process involves getting to know the brand, analyzing and understanding its needs. Before we start designing, we need to be sure that we fully understand the brand strategy.

That’s why we don’t send preliminary designs with an offer.

Initially, we ask you to send us a draft logo so that we can assess whether anything, both from the conceptual and technical side, would negatively affect the visual identity under construction.

We always care about consistency in the overall visual communication and the logo must not be an element that would cause any limitations in the use of all brand elements.

We do not have a standard price list for projects and do not offer ready-made “packages”.

Each project is a different scope of activities. Even in the case of a brand logo design – the process of creating a logo for a new local bakery is different from that of a long-standing huge manufacturing company that is looking to change its image in connection with brand repositioning.

We prepare an initial price quote after determining the real tasks and needs of the brand, taking into account existing or planned customer touch points.

Determining the scope gives us a picture of the need to use the potential of our Studio and the possibility to determine the time frame and cost of the project.

Of course.

However, we have our own approach when it comes to elaborations that standardize the rules of brand communication. We always select them based on the scope and real needs, which are intended to help the brand communicate its important values. Standardization studies should be fully functional instructions for the application of individual image elements.

We offer 3 levels of studies that regulate the rules of communication:

1. Book of the brand mark – a set of rules related to and applied directly in connection with the brand mark. In this regard, we establish the rules of construction, color variants, minimum sizes of the brand mark, etc.;
2. Visual identity system (includes the development of the brand mark book) – the rules of visual communication of the brand. It defines the key rules for the use of such elements as: the visual key of the brand, with application in various graphic layouts, typography, color palettes, rules for the construction of visual messages, rules for the construction of signage elements, etc.; The brand book (includes the development of the brand book) – the rules for the construction of the visual communication of the brand;
3. Brand book of the brand (including studies 1 and 2) – constituting a comprehensive history of the brand with its assumptions as to the principles of the communication strategy, with the definition of the tone of communication and construction of messages, brand story, definition and indication of brand characteristics based on archetypes, etc.

We take part in competitions, in which the choice of a logo or corporate identity partner is determined by the offer or portfolio.